Privacy Policy
This Privacy Policy describes the way in which bet365 deals with the Personal Information and data you provide to us to enable us to manage your relationship with bet365.
We will process any Personal Information provided to us or otherwise held by us relating to you in the manner set out in this Privacy Policy. Information may be provided via the bet365 website (the "Website"), telephone calls or any other means.
By accepting this Privacy Policy you agree and consent that you understand and accept the use of your Personal Information as set out in this policy. If you do not agree with the terms of this Privacy Policy we kindly ask that you refrain from using the Website or providing us with your personal information.
Who we are
References in this Privacy Policy to “bet365”, “we”, “us” or “our” relate to Hillside (International Sports) ENC, an entity incorporated in Malta (registration number P1891) for Sportsbook products and Hillside (International Gaming) ENC, an entity incorporated in Malta (registration number P1887) for Gaming products.
We control the ways your Personal Information is collected and the purposes for which your Personal Information is We determine the methods by which your personal information is collected and the purposes for which it is used by bet365, acting as the "data controller" in accordance with applicable European data protection legislation.
Governing Law
This Policy is governed by the laws of Alberta and applicable federal laws of Canada. All collection and processing of personal information in connection with your relationship with bet365 is governed by the Protection of Privacy Act (POPA) and Access of Information Act (ATIA) of Alberta, as well as the Personal Information Protection and Electronic Documents Act, S.C. 2000, c. 5 (PIPEDA) where applicable.
Our Website, Applications, and other Services are provided as part of the open and regulated Internet gaming market in Alberta conducted and managed by Alberta iGaming Corporation("Agi") and we collect, use, and disclose personal information on behalf of, and as an agent to, Agi.
Definitions
Personal Information - Information about an identifiable individual, including information collected, used or disclosed for account creation, verification, gameplay, payments, fraud prevention, responsible gambling and support.
Processing - Any operation performed on personal information, such as collecting, recording, storing, using, sharing, disclosing, transferring, restricting, deleting or otherwise handling it.
Consent - Permission given by you were required by Applicable Laws and Regulations.
Contract - Any legally binding agreement between you and us, including our Terms and Conditions, and any other agreement or arrangement under which we provide the services.
Applicable Laws and Regulations - Any laws, regulations, rules, orders or directives applicable to our collection, use, disclosure, retention and protection of personal information, and any gambling or related laws or regulatory requirements applicable to our provision of the Services, in Alberta.
Third Parties - Other organizations that may receive personal information.
Service Providers - Third parties that process personal information on our behalf, such as payment processors, identity verification providers, IT hosting providers, fraud screening providers and customer support vendors.
Privacy Impact Assessment - A review we carry out to identify and manage privacy risks when we introduce or change a product, service, feature or process that involves Personal Information.
Privacy Officer - The person designated by us to oversee compliance with applicable privacy law and our privacy obligations,
Categories of Personal Data
To provide you with our services effectively, bet365 collects various types of personal information. This information helps us manage your account, enhance your experience, and comply with legal obligations.
• Identity and Contact Information
• Financial and Transactional Data
• Account and Service Usage Data
• Communication and Interaction Data
• Verification and Compliance Data
• Marketing and Preference Data
• Location Data
• Technical and Performance Data
We may collect your personal information from a variety of sources, including:
• Information You Provide: This includes details you submit by filling out forms on our website or any other information you send us via email.
• Correspondence Records: We keep records of communications you have with us, whether through our website, email, telephone, or other means.
• Survey Responses: Your feedback from surveys or customer research helps us improve our services.
• Transaction Details: We collect information about the transactions you carry out with us, whether online, over the phone, or through other channels.
• Website Visits: We gather data about your visits to our website, including traffic data, location data, weblogs, and other communication data.
• Documents Provided: Any documents you submit to us for verification or other purposes.
• Third-Party Sources: We may also collect personal information from third-party sources
We may collect personal information from publicly available sources, including internet searches, social media and broadcast media, where it is reasonable to do so and not detrimental to your rights and freedoms. We do this for purposes such as identity verification, fraud prevention, investigating suspicious or prohibited activity, risk management, compliance with legal and regulatory obligations, and protecting the security and integrity of our services.
Telephone Calls
Telephone calls to and from our Customer Contact Centre are recorded for training purposes, to enhance the quality of our service, ensure security, and assist in resolving any queries that may arise from the service you receive.
Social Features of Our Products
If you choose to engage with the social features offered within our products, such as chat rooms, bet365 may store, record, or otherwise process the data generated from your participation. We process this data to enhance your experience, facilitate communication among users, and improve the overall functionality of our services. Additionally, processing this information allows us to monitor interactions for safety and compliance purposes, ensuring a positive and secure environment for all users.
Purposes for Processing Personal Information
At bet365, we collect and process your personal information for the following purposes:
• To fulfil any contract that we have with you
• To comply with legal obligations
• With your consent
• For legitimate business interests
• In the public interest
• To protect vital interests
If you choose not to provide your personal information, it may hinder our ability to meet legal obligations, fulfil contracts, or deliver the services necessary to manage your account. Not providing your personal information may result in our inability to offer you certain products or services.
Personal Data we share with others.
bet365 may share your Personal Data within the bet365 group and with these other organizations:
• Law enforcement agencies, regulators, and other authorities
• Credit reference agencies (including for affordability checks)
• Fraud prevention agencies
• Identity verification agencies
• Sports governing bodies
• Organizations that introduce you to us
• Third parties you ask us (or permit us) to share your data with
• Third parties necessary to provide products or services which you have requested
• Advertising agencies
• Social media platforms
• External complaint bodies
• Gaming providers
• Payment service providers
• Public registers
• Public authorities (where data is requested)
• Behavioral analytics companies
• Consumer vulnerability Services
• Debt recovery agencies
• Sports betting and integrity organizations
Cross Border Data Transfers
In order to provide you with the products and services you choose to use, it may be necessary for bet365 to share your personal information with third parties that facilitate those services. When your personal information is transferred outside of Alberta, we ensure that appropriate safeguards are in place to protect your data.
We will only transfer your personal information outside of Alberta under the following circumstances:
• With your consent: We may transfer your personal information if you have provided consent for the transfer.
• To fulfil a contract: If the transfer is necessary to establish or fulfil a contract you have with us, we will proceed with the transfer.
• To comply with legal obligations: We may transfer your personal information to meet applicable legal or regulatory requirements.
• Adequate protection: We will only transfer your personal information to a country that offers a level of protection comparable to that of Alberta.
• Safeguards in place: If the recipient is bound by standard contractual clauses, binding corporate rules, or other acceptable mechanisms that ensure the protection of your personal information to the standards required in Alberta, we will proceed with the transfer.
In certain situations, we may be legally compelled to disclose your personal information to a third party, and in such cases, we may have limited control over how that information is protected by the receiving party. We remain committed to ensuring that your personal information is handled with the utmost care and in compliance with Alberta's privacy laws.
Protecting your Personal Data
Where bet365 processes your Personal Data, we will ensure that it is appropriately protected, these methods include but are not limited to:
• Data Protection by Design and Default
• Data Protection Impact Assessments (DPIAs), including risk management and mitigation assessment.
• Legitimate Interest Assessment (where applicable)
• Industry guidelines, or best practice procedures
• Information Security technical and organizational measures
• Information Security Governance Frameworks
We also encourage our customers to remain vigilant and adopt standard information security practices. To help protect your personal information, please consider the following precautions:
• Never share your account credentials, personal information, or other confidential data.
• Avoid allowing others to take control of your computer or device.
• Always verify the authenticity of mobile calls, emails, or SMS messages through trusted sources before taking any action.
To further enhance your data security, we recommend the following practical steps:
• Use strong, unique passwords for your accounts.
• Install reputable anti-virus and malware protection on your devices.
• Ensure your Wi-Fi network is secure.
• Do not permit others to access your account.
• Consider encrypting sensitive data.
This list is not exhaustive, and there are numerous ways to ensure the security of your data.
Data Accuracy and Rectification
bet365 will take reasonable steps to ensure that Personal Information is not processed unless it is accurate and up to date.
If you demonstrate that any personal information we hold is inaccurate or incomplete, we will take the necessary steps to amend the information. This may involve correcting, deleting, or adding to your personal information as appropriate. Furthermore, where applicable, we will communicate these amendments to any third parties with whom we have shared your personal information.
To assist us in keeping your personal information accurate and up to date, bet365 encourages you to inform us promptly of any changes.
Retention and Disposal
We keep Personal Information for the period required to meet the purposes for which it was collected and any applicable legal, regulatory, contractual or operational requirements. Some data may need to be retained for longer periods where required by law, regulatory directives, dispute resolution, audit, fraud prevention or responsible gambling obligations.
When Personal Information is no longer required, we will dispose of it securely in line with our retention and disposal policy and schedule.
Your rights over your Personal Information
bet365 is committed to assisting you in exercising your rights regarding your personal information, which include:
• Right to Access: Individuals have the right to access their personal information held by an organization.
• Right to Rectification: Individuals have the right to request that their personal information be accurate, complete, and up-to-date.
• Right to Amendment: Individuals have the right to request correction or amendment of their personal information. We will review and respond to such requests in line with our internal policies and procedures.
• Right to Withdraw Consent: Individuals have the right to withdraw their consent for the collection, use, or disclosure of their personal information, subject to any legal or contractual obligations.
Incident Management and Notification
In the event of any incident, bet365 is committed to thoroughly investigating the nature of the incident in accordance with our Data Breach Investigation and Notification Policy. Where required, we will promptly notify the relevant individuals or organizations within the applicable timeframes, ensuring compliance with all relevant laws and regulations.
We take the protection of your personal information seriously and will fully cooperate with any relevant authorities in the management, handling, and investigation of any incident. Our commitment to privacy and data protection is paramount, and we adhere to all applicable laws and regulations to safeguard your information.
Contact Us
If you have any concerns or would like more information about how we process your personal information or how to access your rights under the law, please contact our Privacy Officer at data.protection@bet365.com.
You may also submit a complaint to bet365 by following our complaint process, which is detailed here.
Changes to our Privacy Policy
We may update this Privacy Policy from time to time. If any changes are made, bet365 will inform you in advance via email, a notice on the Website, or through other agreed communication channels.
We will communicate any changes to you in advance, allowing an appropriate amount of time for you to consider and understand the modifications before they take effect. This will also provide you with the opportunity to consent to any changes prior to accessing our services.
This Privacy Policy describes the way in which bet365 deals with the Personal Information and data you provide to us to enable us to manage your relationship with bet365.
We will process any Personal Information provided to us or otherwise held by us relating to you in the manner set out in this Privacy Policy. Information may be provided via the bet365 website (the "Website"), telephone calls or any other means.
By accepting this Privacy Policy you agree and consent that you understand and accept the use of your Personal Information as set out in this policy. If you do not agree with the terms of this Privacy Policy we kindly ask that you refrain from using the Website or providing us with your personal information.
Who we are
References in this Privacy Policy to “bet365”, “we”, “us” or “our” relate to Hillside (International Sports) ENC, an entity incorporated in Malta (registration number P1891) for Sportsbook products and Hillside (International Gaming) ENC, an entity incorporated in Malta (registration number P1887) for Gaming products.
We control the ways your Personal Information is collected and the purposes for which your Personal Information is We determine the methods by which your personal information is collected and the purposes for which it is used by bet365, acting as the "data controller" in accordance with applicable European data protection legislation.
Governing Law
This Policy is governed by the laws of Alberta and applicable federal laws of Canada. All collection and processing of personal information in connection with your relationship with bet365 is governed by the Protection of Privacy Act (POPA) and Access of Information Act (ATIA) of Alberta, as well as the Personal Information Protection and Electronic Documents Act, S.C. 2000, c. 5 (PIPEDA) where applicable.
Our Website, Applications, and other Services are provided as part of the open and regulated Internet gaming market in Alberta conducted and managed by Alberta iGaming Corporation("Agi") and we collect, use, and disclose personal information on behalf of, and as an agent to, Agi.
Definitions
Personal Information - Information about an identifiable individual, including information collected, used or disclosed for account creation, verification, gameplay, payments, fraud prevention, responsible gambling and support.
Processing - Any operation performed on personal information, such as collecting, recording, storing, using, sharing, disclosing, transferring, restricting, deleting or otherwise handling it.
Consent - Permission given by you were required by Applicable Laws and Regulations.
Contract - Any legally binding agreement between you and us, including our Terms and Conditions, and any other agreement or arrangement under which we provide the services.
Applicable Laws and Regulations - Any laws, regulations, rules, orders or directives applicable to our collection, use, disclosure, retention and protection of personal information, and any gambling or related laws or regulatory requirements applicable to our provision of the Services, in Alberta.
Third Parties - Other organizations that may receive personal information.
Service Providers - Third parties that process personal information on our behalf, such as payment processors, identity verification providers, IT hosting providers, fraud screening providers and customer support vendors.
Privacy Impact Assessment - A review we carry out to identify and manage privacy risks when we introduce or change a product, service, feature or process that involves Personal Information.
Privacy Officer - The person designated by us to oversee compliance with applicable privacy law and our privacy obligations,
Categories of Personal Data
To provide you with our services effectively, bet365 collects various types of personal information. This information helps us manage your account, enhance your experience, and comply with legal obligations.
• Identity and Contact Information
• Financial and Transactional Data
• Account and Service Usage Data
• Communication and Interaction Data
• Verification and Compliance Data
• Marketing and Preference Data
• Location Data
• Technical and Performance Data
We may collect your personal information from a variety of sources, including:
• Information You Provide: This includes details you submit by filling out forms on our website or any other information you send us via email.
• Correspondence Records: We keep records of communications you have with us, whether through our website, email, telephone, or other means.
• Survey Responses: Your feedback from surveys or customer research helps us improve our services.
• Transaction Details: We collect information about the transactions you carry out with us, whether online, over the phone, or through other channels.
• Website Visits: We gather data about your visits to our website, including traffic data, location data, weblogs, and other communication data.
• Documents Provided: Any documents you submit to us for verification or other purposes.
• Third-Party Sources: We may also collect personal information from third-party sources
We may collect personal information from publicly available sources, including internet searches, social media and broadcast media, where it is reasonable to do so and not detrimental to your rights and freedoms. We do this for purposes such as identity verification, fraud prevention, investigating suspicious or prohibited activity, risk management, compliance with legal and regulatory obligations, and protecting the security and integrity of our services.
Telephone Calls
Telephone calls to and from our Customer Contact Centre are recorded for training purposes, to enhance the quality of our service, ensure security, and assist in resolving any queries that may arise from the service you receive.
Social Features of Our Products
If you choose to engage with the social features offered within our products, such as chat rooms, bet365 may store, record, or otherwise process the data generated from your participation. We process this data to enhance your experience, facilitate communication among users, and improve the overall functionality of our services. Additionally, processing this information allows us to monitor interactions for safety and compliance purposes, ensuring a positive and secure environment for all users.
Purposes for Processing Personal Information
At bet365, we collect and process your personal information for the following purposes:
• To fulfil any contract that we have with you
• To comply with legal obligations
• With your consent
• For legitimate business interests
• In the public interest
• To protect vital interests
If you choose not to provide your personal information, it may hinder our ability to meet legal obligations, fulfil contracts, or deliver the services necessary to manage your account. Not providing your personal information may result in our inability to offer you certain products or services.
Personal Data we share with others.
bet365 may share your Personal Data within the bet365 group and with these other organizations:
• Law enforcement agencies, regulators, and other authorities
• Credit reference agencies (including for affordability checks)
• Fraud prevention agencies
• Identity verification agencies
• Sports governing bodies
• Organizations that introduce you to us
• Third parties you ask us (or permit us) to share your data with
• Third parties necessary to provide products or services which you have requested
• Advertising agencies
• Social media platforms
• External complaint bodies
• Gaming providers
• Payment service providers
• Public registers
• Public authorities (where data is requested)
• Behavioral analytics companies
• Consumer vulnerability Services
• Debt recovery agencies
• Sports betting and integrity organizations
Cross Border Data Transfers
In order to provide you with the products and services you choose to use, it may be necessary for bet365 to share your personal information with third parties that facilitate those services. When your personal information is transferred outside of Alberta, we ensure that appropriate safeguards are in place to protect your data.
We will only transfer your personal information outside of Alberta under the following circumstances:
• With your consent: We may transfer your personal information if you have provided consent for the transfer.
• To fulfil a contract: If the transfer is necessary to establish or fulfil a contract you have with us, we will proceed with the transfer.
• To comply with legal obligations: We may transfer your personal information to meet applicable legal or regulatory requirements.
• Adequate protection: We will only transfer your personal information to a country that offers a level of protection comparable to that of Alberta.
• Safeguards in place: If the recipient is bound by standard contractual clauses, binding corporate rules, or other acceptable mechanisms that ensure the protection of your personal information to the standards required in Alberta, we will proceed with the transfer.
In certain situations, we may be legally compelled to disclose your personal information to a third party, and in such cases, we may have limited control over how that information is protected by the receiving party. We remain committed to ensuring that your personal information is handled with the utmost care and in compliance with Alberta's privacy laws.
Protecting your Personal Data
Where bet365 processes your Personal Data, we will ensure that it is appropriately protected, these methods include but are not limited to:
• Data Protection by Design and Default
• Data Protection Impact Assessments (DPIAs), including risk management and mitigation assessment.
• Legitimate Interest Assessment (where applicable)
• Industry guidelines, or best practice procedures
• Information Security technical and organizational measures
• Information Security Governance Frameworks
We also encourage our customers to remain vigilant and adopt standard information security practices. To help protect your personal information, please consider the following precautions:
• Never share your account credentials, personal information, or other confidential data.
• Avoid allowing others to take control of your computer or device.
• Always verify the authenticity of mobile calls, emails, or SMS messages through trusted sources before taking any action.
To further enhance your data security, we recommend the following practical steps:
• Use strong, unique passwords for your accounts.
• Install reputable anti-virus and malware protection on your devices.
• Ensure your Wi-Fi network is secure.
• Do not permit others to access your account.
• Consider encrypting sensitive data.
This list is not exhaustive, and there are numerous ways to ensure the security of your data.
Data Accuracy and Rectification
bet365 will take reasonable steps to ensure that Personal Information is not processed unless it is accurate and up to date.
If you demonstrate that any personal information we hold is inaccurate or incomplete, we will take the necessary steps to amend the information. This may involve correcting, deleting, or adding to your personal information as appropriate. Furthermore, where applicable, we will communicate these amendments to any third parties with whom we have shared your personal information.
To assist us in keeping your personal information accurate and up to date, bet365 encourages you to inform us promptly of any changes.
Retention and Disposal
We keep Personal Information for the period required to meet the purposes for which it was collected and any applicable legal, regulatory, contractual or operational requirements. Some data may need to be retained for longer periods where required by law, regulatory directives, dispute resolution, audit, fraud prevention or responsible gambling obligations.
When Personal Information is no longer required, we will dispose of it securely in line with our retention and disposal policy and schedule.
Your rights over your Personal Information
bet365 is committed to assisting you in exercising your rights regarding your personal information, which include:
• Right to Access: Individuals have the right to access their personal information held by an organization.
• Right to Rectification: Individuals have the right to request that their personal information be accurate, complete, and up-to-date.
• Right to Amendment: Individuals have the right to request correction or amendment of their personal information. We will review and respond to such requests in line with our internal policies and procedures.
• Right to Withdraw Consent: Individuals have the right to withdraw their consent for the collection, use, or disclosure of their personal information, subject to any legal or contractual obligations.
Incident Management and Notification
In the event of any incident, bet365 is committed to thoroughly investigating the nature of the incident in accordance with our Data Breach Investigation and Notification Policy. Where required, we will promptly notify the relevant individuals or organizations within the applicable timeframes, ensuring compliance with all relevant laws and regulations.
We take the protection of your personal information seriously and will fully cooperate with any relevant authorities in the management, handling, and investigation of any incident. Our commitment to privacy and data protection is paramount, and we adhere to all applicable laws and regulations to safeguard your information.
Contact Us
If you have any concerns or would like more information about how we process your personal information or how to access your rights under the law, please contact our Privacy Officer at data.protection@bet365.com.
You may also submit a complaint to bet365 by following our complaint process, which is detailed here.
Changes to our Privacy Policy
We may update this Privacy Policy from time to time. If any changes are made, bet365 will inform you in advance via email, a notice on the Website, or through other agreed communication channels.
We will communicate any changes to you in advance, allowing an appropriate amount of time for you to consider and understand the modifications before they take effect. This will also provide you with the opportunity to consent to any changes prior to accessing our services.